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Marketing safety in health care

April 2, 2011

I wish doctors and hospitals would actually start caring about their safety record and then marketing to their customers bragging about how safe they are, just as Volvo did back in the 80’s, twenty years ahead of any of the other auto makers.

Jay Parkinson commenting on drawing a comparison between the US interstate system and healthcare.

What a great marketing idea for a hospital. Why haven’t we seen something like this?


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